32 fl oz/974ml Icelandic Blonde Shampoo

The perfect match for blonde or silver hair. Our gentle shampoo contains Plum Extracts that neutralize brassy, yellow tones and illuminate highlights to delivers bright and shiny, cool-toned results.

• Brightens and boosts shine on blonde and silver hair.
• Grapeseed Oil protects against split ends.
• Plum Extracts help to tone and protect.
• Time released botanicals add moisturize, strength and shine.
• Illuminates hair with brightening extracts while eliminating brassiness.